Fundamentals of Marketing Analytics

Marketing has always been an essential aspect of any successful business, but with the rise of digital marketing, understanding the importance of marketing analytics is now more critical than ever. That's where our Fundamentals of Marketing Analytics course comes in.

In this comprehensive course, you will learn everything you need to know about marketing analytics, including the basics of marketing, customer acquisition and retention, customer profitability, and campaign analytics. Each module is packed with practical examples and hands-on exercises that will help you understand how marketing analytics can help drive your marketing strategies and improve your business operations.

Whether you are a business owner, marketer, or digital strategist, this course is perfect for anyone looking to gain a deeper understanding of marketing analytics and take their marketing campaigns to the next level. So why wait? Enrol in our Fundamentals of Marketing Analytics course today and start making informed marketing decisions that drive results!

Learning Outcomes:

• Understand the basics of marketing and the importance of marketing analytics
• Develop effective customer acquisition and retention strategies
• Analyse customer profitability to develop effective contact strategies
• Measure the effectiveness of marketing campaigns using campaign analytics
• Use marketing analytics to drive marketing strategies and improve business operations

Our Fundamentals of Marketing Analytics course is designed to help you gain a deeper understanding of marketing analytics and develop effective marketing strategies. With 2 comprehensive modules, you will learn how to develop effective customer acquisition and retention strategies, analyse customer profitability, measure the effectiveness of marketing campaigns, and use marketing analytics to drive business operations.

This course is perfect for anyone looking to enhance their understanding of marketing analytics and take their marketing campaigns to the next level. Whether you are a business owner, marketer, or digital strategist, this course will help you master the skills you need to make informed marketing decisions and drive results.

⊱⊱ Fundamentals of Marketing Analytics Course Curriculum ⊰⊰

• Section 01: Introduction To Marketing Analytics Overview
  
• Section 02: Basic Concepts In Marketing Analytics Overview

How is the course assessed?

Upon completing an online module, you will immediately be given access to a specifically crafted MCQ test. For each test, the pass mark will be set to 60%.

Exam & Retakes:
It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable.
Certification
Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of __ GBP. £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery).

• Business owners who want to improve their marketing campaigns
• Marketers who want to optimise their marketing strategies
• Digital strategists who want to gain a deeper understanding of marketing analytics
• Students who want to explore the field of marketing analytics
• Professionals who want to enhance their data analysis skills

• Marketing Analyst: £20,000 - £40,000
• Digital Marketing Specialist: £25,000 - £50,000
• Marketing Manager: £30,000 - £60,000
• Senior Digital Strategist: £40,000 - £80,000
• Head of Marketing: £60,000 - £120,000

Currently there are no Q&As for this course. Be the first to ask a question.

Certificate of completion

Digital certificate - £9

Certificate of completion

Hard copy certificate - £15